Research 5 - Target Audience

We surveyed our target audience to find out, in short, who our target audience actually are.

We asked the following questions on many rap and hip hop forums:

1. Describe your taste in clothing? What do you like to wear?

2. Name your top ten favorite hip hop artists?

3. What areas/locations do you mainly associate with hip hop? 

4. Is location (where an artist is from) important to you? Why or why not?

5. Is an artists image important to you? Why or why not?

6. Do you like an artist that takes them self very seriously, or the opposite? Why or why not?

7. In your own view, what does an artist need to do to get noticed by you?

8. What are your interests/Hobbies other than hip hop?



We found these results:

1. The majority said they like to wear, dark clothing. Mostly jeans, normally baggy or slim fit (not skinny), T-shirts or causal shirts and zip up hoodies. Mostly dark colours, blues, blacks, greys or whites.

2. The majority listed their favourite existing rappers as; Nas, 2pac, Madlib, Milo, Elzhi, Del The Funky Homosapien, Black Thought, Common, MF DOOM, Big L, Biggie smalls and more of that 'type' of rap...

3. The Majority associated New York, L.A, London and other urban city's with hip hop. We also found that those who preferred underground/alternative hip hop, also listed Canada as an area that they would associated with hip hop.

4. Some people said they don't mind location at all, where as some said they don't mind, but their accent may be a problem for them.

5. The majority considered image to be important when it comes to first impressions and self promotion, but they said that if their music is good, most would be willing to overlook any image.

6. The majority stated that it was dependent on the kind of music they made. For example, artists who make dark or political music would be expected to take themselves seriously. Where as other artists can take themselves less seriously, depending on the themes of their music.

7. Most people simply stated "make good music". They said that music comes first. They also need to make a name for themselves. Featuring in other peoples songs, participating in rap battles, release free mix-tapes to get 'hype'.

8. The majority said they enjoyed 'hanging out with friends', playing sports, video games and indoor 'pub' games such as darts and pool.

All of these answers should be taken into great consideration when promoting our artist.