Locations should be urban and 'gritty'. But at the same time, our hip hop duo is more of an 'upbeat' rapper/producer duo, so lighting will be important to avoid making the video feel gloomy and almost depressing. Upbeat music will also help us avoid this..
For example, here we see a mid shot of Soul Khan with a city scape in the background. The picture is in black and white, and Soul' isn't smiling. The whole picture is very serious, something we may want to avoid.
This however, would be a more suitable background for our artist:
It is far more colourful, yet it still maintains the urban 'feel'. It looks allot less serious, but a graffiti background such as this will keep the hip hop theme clear in certain shots.
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