Research 4 - Location

Locations should be urban and 'gritty'. But at the same time, our hip hop duo is more of an 'upbeat' rapper/producer duo, so lighting will be important to avoid making the video feel gloomy and almost depressing. Upbeat music will also help us avoid this..

For example, here we see a mid shot of Soul Khan with a city scape in the background. The picture is in black and white, and Soul' isn't smiling. The whole picture is very serious, something we may want to avoid.

This however, would be a more suitable background for our artist:

It is far more colourful, yet it still maintains the urban 'feel'. It looks allot less serious, but a graffiti background such as this will keep the hip hop theme clear in certain shots.

Research 3 - Rap Battles

Many hip hop artists have made a name for themselves in the music industry, by featuring in 'rap battle' competitions.
It gives them a chance to show off their lyricism and wordplay against another rapper. And obviously winning them often with give them a very good reputation.
In every rap battle, when the two contestants are introduced, information about them is given, such as;
Where they are from, how many battles they won and lost and where you can find their music.
Whilst this information is displayed, one of their songs that best represents them as an artist and their musical style is played in the background, to further support the introduction and give the audience a clear idea of what the artist 'is all about'.

In the video above we can see the rapper Soul Khan compete and win in a rapper battle. Soul Khan became famous for competing in rap battles, so for our project, showing some clips of our artist competing in a rap battle will definitely help build an audience and promote his 'skills' as a rapper.

Research 2

Here we can see the rapper and producer known as 'Moka Only' in his home 'studio' giving an interview
As we can see, the place is pretty disorganized and he seems comfortable with his surroundings
The place looks very grungy and 'chill', but you can tell the place gets it's use!

We should try to recreate an area like this for our artists to be interviewed in when they are creating music.

Research

We are going to be making a music promotional video for an underground hip hop Rapper and Producer Duo
Here we can see a music video for an alternative hip hop artist known as Moka Only with his producer known as Factor

This will be one of our main influences for music videos.